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Creating digital content is no easy task. You might have what you want to say clearly mapped out in your head, but executing it is an entirely different story.
One of the most important parts of our process, is ensuring we understand your brand’s voice. The tone and message of your business is crucial when creating content for your audience. By learning about who your target market is, leads to producing tailored content that speaks and/or sells to your audience.
We work with a range of different industries, adapting to the language and terminology required. We use our experience to create informative, interesting, and dynamic content that speaks to our client’s customers. We don’t believe in a one size fits all approach, we tailor our content to fit each brand’s purpose, message and goals.
We listen to our clients. After all, no one knows your business like you do. By listening to you, we can ensure that what we create has a clear strategy for the get-go and an effective, positive outcome.
What type of content can you create?
Depending on your requirements we can create copy for SEO purposes. You may or may not already know the keywords that are best suited for your industry, but we can assist with recommending and optimising potential keywords that would be best suited when searching for your business on Google, Bing, etc.
We will also write and produce strategic content that focuses on your long-term goal. Whether it be growing a product or service through brand awareness or scaling your business by increasing sales.
Content is the most important component to engage and capture your consumer, customer, or client’s attention. We’ll build a content strategy which will assist with telling YOUR brand’s story alongside supporting your sales funnel.
Our copy is personalised, relevant and easy to read.
Do you need a website makeover? If your website copy is looking dated and you’d love a wordsmith to give it an overhaul, we’re here to help. We’ll write fresh SEO copy, so that your website begins to receive the traffic it deserves! We can re-write existing content and even modernise the design for you. This may include new images, services, or a blog page so that you (or we!) can start blogging.
Website copywriting requires both writing skills and marketing skills. Content for a website must pitch your products/services to your audience/reader, while at the same time being search engine optimised (SEO) to attract traffic to your website.
We’ll write balanced, informative and engaging content that has the right flow to keep your visitors reading!
Blog & article writing
We can help you write those blogs that you never get around to doing. We will write your monthly blog (we recommend blogging once a month) which will be beneficial for SEO, as well as showing that you’re the ‘expert’ and go-to in your industry.
eDM’s / newsletters
Producing a monthly newsletter is a great way of keeping your audience engaged and up to date with your business. By keeping in regular contact, you will stay in the forefront on your customer or potential customer’s minds. We can help you build this content so that you can reach and engage your audience.
We will design a template so that each month it’s a matter of producing the content and pressing send!
Creating consecutive content for social media is no easy task when you’re trying to manage every element of your business. Keeping it live and current is time consuming and challenging!
We’ll create your content calendar so that you know exactly what’s coming up and there’s no rushing out last-minute posts.
Content creation is the queen of social media marketing. We’ll deliver fresh, unique and eye-catching words and moments to keep your audience interested. Our content is original and well thought out. Our experienced content creators will deliver interesting topics which will tell your brand story. By keeping things interesting, we will maintain a healthy flow of traffic and interest from your audience, new and old.