These are the following steps we do to evaluate a website and identify potential areas of improvement:
- Check if the site is using HTTPS.
- Evaluate site speed.
- Verify that the site is mobile-friendly.
- Examine the site’s URL structure for consistency and simplicity.
- Check for broken links.
- Review the XML sitemap and robots.txt file.
- Assess the site’s structured data (Schema markup).
- Analyse title tags, meta descriptions, and headers (H1, H2, etc.) for proper keyword usage and length.
- Analyse images for optimisation (file size, alt tags and file names)
If you are interested in a free consultation please contact us today.