Emerging Trends in Digital Marketing on Small Businesses in 2024

Happy New Year! I hope you all had a relaxing break over the holiday period and had time to rejuvenate and possibly set some goals for 2024. I spent some time with family and friends at the beach for a week.  The weather wasn’t the best for sitting on the beach so I backed up […]

Google Search’s Core Updates

Did you know that Google makes significant changes to its search algorithms several times a year? These updates, known as core updates, are designed to ensure that search results are helpful and reliable for users like you.  Google released a core update on 2nd November 2023 and the rollout will take up to two weeks […]

Why You Should Optimise Your Social Video Without Sound

In the fast-paced world of digital marketing, staying ahead of trends is crucial. One such trend that has been silently revolutionising social media is sound-off video optimisation. While it might seem counterintuitive to create videos without relying on audio, there are compelling reasons why marketers should embrace this approach. 1. Autoplay and Silence: A Common […]

What Are The Key Benefits of A WordPress Website?

WordPress is one of the most popular content management systems (CMS) on the internet today. It powers over 40% of all websites on the internet and is known for its ease of use, flexibility, and scalability. WordPress allows users to create and manage websites of all sizes, from small personal blogs to large corporate websites. […]

How do you know which Content Management System to use?

You wouldn’t be the first person to feel overwhelmed (and confused!) when it comes to CMS, which stands for ‘content management system’. When creating a website, it comprises two parts – the front end and the back end. It may be a good solution for you if you’re someone who wants to create a website […]

What do we include in our Free Digital Marketing Consultation?

These are the following steps we do to evaluate a website and identify potential areas of improvement: Check if the site is using HTTPS. Evaluate site speed. Verify that the site is mobile-friendly. Examine the site’s URL structure for consistency and simplicity. Check for broken links. Review the XML sitemap and robots.txt file. Assess the […]

What Security do I need for my Website?

There are several security measures that you should consider implementing for your website to protect against common threats such as: SSL/TLS certificate: This is used to establish a secure connection between the server and the client, ensuring that all data transmitted is encrypted and secure. Regular software updates: Keeping your website software up-to-date is important […]

Top 10 Marketing Tips for 2023!

It’s that time of year to plan and set goals for the year ahead. Here are some marketing tips for 2023. Personalization: Use customer data to create personalized campaigns and messaging. Video marketing: Video content is becoming increasingly popular and effective, so consider incorporating it into your marketing strategy. Influencer marketing: Partner with social media […]

Is your Website SEO Savvy?

We’ve created an SEO checklist ready to get you to the top! The top meaning ranking in search engines, or even better sitting on the first page on Google …all, for free. We’ll give you some tips on how to start utilising SEO best practices so that your business is getting the web time it deserves. 1. Have […]